Let's talk about your fantasies
Most ads that grace your Facebook or Instagram feed can sell every business owner's fantasy: more cash with a heckuva lot less work… get paid to be you… make use of this 3-step formula to finally find true freedom.
Most of those ads look pretty much the same because they're selling an end result — an outcome that inspires you to buy. You will find photos of beautiful destinations. You will find videos with soft, natural lighting. You will find charts that only point upward.
What most ads leave out is how it's all going to come to fruition.
Sure, there are blog posts, email courses, and webinars that can tell you more about what are the results in between now and full fantasy realization. But the facts are in the merchandise they're selling or the service they're offering.
And rightfully so! When you have a product that's the potential to create the greatest fantasy, you need to absolutely get paid for that.
Needless to say, what comes between the “now” and full fantasy realization — that's where our brains begin to play tricks on us https://www.scamrisk.com/clickminded/.
This doesn't just happen with business training or services, either. It happens any time someone is selling wellness, weight loss, retirement planning, relationship coaching, fitness, personal styling… actually, most consumer industries are exactly about fantasy fulfillment.
We know so it will need time and work to create our dream outcome. We know there will be detours to follow along with and mistakes made. We know it's never quite as easy and straightforward because it seems.
We fixate on the fantasy and forget reality.
Now while we're fixating on the fantasy, we get careless. We assume that our dream of working from the beach, traveling full-time, putting the youngsters through college, or — say — building a custom tiny house in the Flathead Valley of Montana is simply right nearby and we act like our success is really a foregone conclusion.
That is where the story starts with today's guest, Tommy Griffith.
Tommy may be the founder of ClickMinded , a comprehensive digital marketing training company that started as a straightforward, in-person SEO workshop.
I'll let Tommy tell you the whole story — but suffice to state so it includes leaving a good job at Airbnb, living abroad, fantasies of working from the beach, food poisoning, ruining $50,000 worth of work, and being robbed.
And the story — a pleased one — ends with quite a unexpected go on to bring the company into its next stage.
Tommy and I chat about why he made the decisions he did, how he kept going when things were nowhere near awesome, and how his expectations routinely got in the manner of his execution.
Now, let's uncover what works for Tommy Griffith!
